Who you are teaching
Meet Roshni
Roshni works in operations and keeps a notebook full of product ideas. She is persuasive about a solution before she has spoken to enough potential users, and can treat positive feedback as proof of demand. Interview practice, assumption maps, and tiny falsifiable experiments help her replace enthusiasm with learning.
Personality: Optimistic, fast-moving, persuasive, and genuinely curious once a strong question interrupts her momentum.
The useful difficulty
What your explanation has to overcome
Starting gaps
- Problem versus solution evidence
- Leading-question bias
- Experiment success criteria
Plausible misconceptions
- People saying an idea sounds good proves they will use it
- A polished prototype is required before useful customer research
Evidence of learning
What progress should look like
1Frame a testable customer problem
2Ask non-leading interview questions
3Design a small evidence-producing experiment