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Business and Entrepreneurship

Ecommerce

Build practical understanding of online stores, merchandising, conversion, fulfillment, retention, and customer trust, then use it for planning and improving an online retail experience.

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Level
Beginner to professional foundations
Subject area
Business and Career
Learning outcomes
4 focused outcomes

Topic overview

Learn the foundations of Ecommerce.

Ecommerce connects online stores, merchandising, conversion, fulfillment, retention, and customer trust with practical decisions and tasks. Guided examples, comparison, practice, and feedback help learners apply these ideas to planning and improving an online retail experience. The goal is to make each step easier to explain, check, and improve.

Learning outcomes for Ecommerce

  1. 1

    Explain the main ideas and vocabulary involved in online stores, merchandising, conversion, fulfillment, retention, and customer trust

  2. 2

    Follow a repeatable process for planning and improving an online retail experience

  3. 3

    Compare examples, identify common mistakes, and improve an approach

  4. 4

    Complete an independent ecommerce task and reflect on the result

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Suggested route

How to learn Ecommerce step by step.

01

Build the foundation

Explain the main ideas and vocabulary involved in online stores, merchandising, conversion, fulfillment, retention, and customer trust

02

Practise with feedback

Follow a repeatable process for planning and improving an online retail experience

03

Practise with feedback

Compare examples, identify common mistakes, and improve an approach

04

Apply and reflect

Complete an independent ecommerce task and reflect on the result

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