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Topic overview
Learn the foundations of Startup Customer Discovery and Product-Market Fit.
Customer discovery is a disciplined search for evidence about who experiences a problem, how they handle it today, what triggers action, who decides, what commitment looks like, and which segment is narrow enough to serve well. Product-market fit is not a single survey score or founder feeling. It emerges through converging evidence such as repeated use, retention, expansion, referrals, willingness to pay, and a repeatable path to customers.
Learning outcomes for Startup Customer Discovery and Product-Market Fit
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1
Define a focused customer segment and falsifiable problem hypothesis
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2
Plan interviews that explore behavior without leading the customer
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3
Separate compliments, interest, intent, commitment, use, and retention
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4
Build an evidence map and choose the next product-market fit test
5 lessons
2 hrs 30 min 
